What Makes Email Subject Lines Irresistible?


Updated on:

I’ve spent countless hours analyzing emails and the tactics used to manipulate and deceive people through them. Email subject lines are the gateway to every email and can make or break the success of a campaign. But what makes them irresistible? Is it the use of certain words or phrases? Or is it the psychological and emotional hooks that grab our attention? In this article, I’ll delve into the science of email subject lines and explore what techniques you can use to create irresistible subject lines that will increase your email open rates and engagement. So grab a cup of coffee and let’s dive in!

What subject lines get the most opens?

The subject line of an email can make or break whether or not someone chooses to open it. So, what subject lines get the most opens? After researching and analyzing various email campaigns, there are a few key subject lines that tend to do well:

  • Recent news stories about their business: If you are sending an email to someone who runs a business, mentioning a recent news story that the company was featured in can pique their interest. This shows that you have done your research and are genuinely interested in their business.
  • A new stat about their field: People love statistics and trends. If you can find a relevant and interesting statistic related to the recipient’s field or industry, including it in the subject line can entice them to open your email.
  • A query about the project they have just begun or completed: Showing an interest in someone’s recent or current project can be flattering and can lead to a productive conversation. If you know something about a project that the recipient is working on, ask them a question about it in the subject line.
  • A request for help: People generally like to be helpful, and if you are having a problem or need some assistance, asking for help in the subject line can be effective. However, make sure your request is relevant and reasonable.
  • In summary, subject lines that get the most opens are those that show genuine interest, provide value, and/or ask a question that sparks curiosity. Avoid using generic or click-bait subject lines that can come across as unprofessional or spammy.

    ???? Pro Tips:

    1. Be clear and concise: Avoid using lengthy and cluttered subject lines, instead keep them short and straight to the point. A clear and concise subject line gives your recipient a good idea of what’s inside, and it increases the likelihood that they will open your email.

    2. Use personalized subject lines: People are more likely to open an email that’s addressed directly to them rather than a generic “dear customer” or “hi there.” Use their name or refer to something they recently did or engaged in to make the subject line more personalized.

    3. Create a sense of urgency: People often respond to time-sensitive matters. You can use phrases like “last chance,” “one-day sale” or “urgent” in your subject line to create a sense of urgency and prompt your recipients to open your email before it’s too late.

    4. Add humor or intrigue: Adding a touch of humor to your subject line or infusing intrigue can grab your recipient’s attention and increase the chances of them opening your email. Humor can lighten the tone of your email whilst intrigue can leave them wanting more.

    5. A/B test your subject lines: Test different subject lines with a small sample size before sending out the email to your entire list. This enables you to determine which subjects lines get more opens, clicks and, ultimately, generate conversions.

    Crafting Effective Subject Lines for Emails

    When it comes to email marketing, the subject line is the first thing that your recipients see in their inbox. Therefore, it is important to craft subject lines that not only capture the reader’s attention but also persuade them to open your email. One way to do this is by using personalized subject lines that appeal to the recipient’s interests or pain points. In addition, it is important to keep your subject line concise and clear, ideally under 50 characters, and to avoid spam filters by avoiding words such as “buy,” “free” and “act now.”

    Remember, your goal is to entice the reader to open your email, so think about what makes your message unique and why someone would want to read it. One effective strategy is to use action-oriented language that creates a sense of urgency or excitement. Use active verbs like “Discover,” “Grab,” or “Learn” to make your subject line more enticing. Finally, experimenting with emojis is a way to stand out in a crowded inbox, but be careful not to overdo it.

    Some examples of effective subject lines might include:

    Get 10% off your first purchase – limited time only!

    Did you hear the news? We’ve just released a new product!

    How we helped one client increase their revenue by 50%

    Leveraging Recent News Stories for Email Open Rates

    One of the most effective ways to increase email open rates is by leveraging recent news stories about your business or industry. When a big news story breaks, people are more likely to be interested in that particular topic. This is why it’s important to keep up with the latest developments in your industry and use them to your advantage.

    For example, if your company has just been featured in a major news publication, such as Forbes or The Wall Street Journal, you could use that in your subject line to attract attention. Some examples might include:

    Our CEO just got interviewed by Forbes – check out what he had to say!

    Find out why The Wall Street Journal is raving about our latest product

    Using recent news stories not only increases the likelihood of your email getting opened, but it also positions your brand as a thought leader and authoritative figure in your industry.

    New Statistics on Email Open Rates in Your Field

    Another effective way to increase your email open rates is by using new statistics or data on email marketing in your field to grab your recipient’s attention. For example, according to recent studies, personalized subject lines see a 26% higher open rate. By mentioning this stat in your subject line, you indicate to the reader that you have valuable information that can help them with their own marketing efforts.

    Here are some examples of using statistics in your subject line:

    26% More Opens With Personalized Emails

  • Discover How

    5 Email Marketing Trends You need to know in 2021

    By leveraging new statistics or data in your field, you can position your email as a valuable resource that provides helpful insights to your readers.

    How to Write Query Subject Lines for Better Open Rates

    Query subject lines are a great way to engage your audience by asking them a question that makes them think and respond. However, it is important to craft query subject lines that are specific and relevant to your target audience. This will help increase the number of replies you receive and create more meaningful conversations with your contacts.

    Here are some examples of query subject lines that may work:

    How can we improve our service to you?

    What challenges are you facing in your business right now?

    Using query subject lines not only increases your chances of getting a response, but it also shows that you are interested in your audience’s needs and opinions.

    Requesting Help in Your Email Subject Lines

    Finally, another effective way to increase email open rates is by requesting help in your email subject line. People often respond positively to requests for assistance, so and this strategy is especially efficient if you’re asking your own customers for feedback or review on your services or product. When crafting these subject lines, be clear and specific about what you need help with and make sure to express gratitude in advance for their help.

    Some examples of these types of subject lines might include:

    Can you help us make our newest product even better?

    Would you mind giving us your feedback on our website redesign?

    By using this strategy correctly, your email recipients will feel more engaged and valued, ultimately benefiting the long-term relationship with your customers.

    The Importance of A/B Testing Email Subject Lines

    To find out what really works best for your audience, it’s important to test and experiment with different subject lines. A/B testing is a great way to do this, where you send two different versions of the same email to a small group of your email list and measure which one performs better.

    There are many things to test when it comes to email subject lines. For example, you can test different tone, lengths, personalization techniques and emoji use.

    Once you have determined what works best for your audience, you can then apply it to your entire email list to achieve better engagement and conversion rates.

    Tips for Personalizing Subject Lines to Increase Email Engagement

    Lastly, personalization is another great way to increase email engagement and improve open rates. When we say personalization, we don’t mean just starting the email with someone’s name. Personalization means going a step further, such as sending an email about a specific product or service to people who have historically shown interest in that service, and sending a different email to people who are looking for something else.

    Here are some ways to personalize your email subject line:

  • Segment your email list by demographics, behavior, or interest
  • Use data to trigger automated email that’s tailored to interests or preferences
  • Include details from previous conversations or purchases

    By sending personalized and relevant emails to your audience, your emails have a higher chance of being opened and read.