What NOT to do on a Landing Page: Tips from a Cyber Security Expert


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I have seen many landing pages that fail to address the biggest concerns of users. It’s not just about making an attractive page; you also need to ensure security for your customers. In this article, I will provide you with some tips on what NOT to do on a landing page based on my experience. These tips will help you avoid potential cyber attacks and safeguard your customers’ personal information. Remember, the internet is full of cybercriminals looking for ways to exploit vulnerabilities in websites, so it’s essential to take every precaution. So, buckle up and read on to learn how you can make your landing page more secure and user-friendly.

What should you not do on a landing page?

When it comes to designing a landing page, it’s important to keep in mind some common pitfalls that can drive visitors away. Here are some things you should avoid doing on a landing page:

  • Unclear Call-to-Action
  • Your landing page should have a clear call-to-action that tells visitors what you want them to do. If your CTA is unclear or buried among other page elements, visitors may not take the desired action.
  • Too Many Choices
  • When visitors are presented with too many choices, they can become overwhelmed and indecisive. Limit the number of options on your landing page to avoid this confusion.
  • Asking for Too Much Information
  • While it’s important to collect lead information, asking for too much information on your landing page can turn visitors off. Only request the necessary information to complete the desired action on your landing page.
  • Too Much Text
  • Visitors often skim web pages rather than reading them closely. If your landing page is too text-heavy, visitors may miss important information and leave the page without taking action.
  • Not Keeping Your Promises
  • Your landing page should clearly state what you’re offering visitors in exchange for their action. If you don’t deliver on your promises, visitors may not trust you in the future.
  • Visual Distractions
  • While visual elements can add interest to your landing page, too many can be distracting. Make sure any visuals you include support your message and don’t detract from it.
  • Lack of Trust
  • Visitors need to trust your brand before they’ll take any action on your landing page. Including social proof, such as customer testimonials or trust badges, can help build this trust.
  • By avoiding these common mistakes, you can design a landing page that effectively captures and converts visitors.

    ???? Pro Tips:

    1. Don’t overload the page with too much text and information. Keep it concise and easy to digest.
    2. Avoid using too many different colors and fonts, as this can be overwhelming and distracting for visitors.
    3. Don’t make your call-to-action (CTA) difficult to find or unclear. Make sure it stands out and clearly tells visitors what action you want them to take.
    4. Avoid using stock images that don’t relate to your product or service. Instead, use high-quality images that are relevant and visually appealing.
    5. Don’t forget to test your landing page regularly and make updates as needed. Use A/B testing to see which elements work best and improve upon them over time.

    What should you not do on a landing page?

    When it comes to designing your brand’s landing page, there are several things to keep in mind. A landing page is often the first interaction a customer has with your brand, so it’s crucial to make a positive and lasting impression. Unfortunately, many businesses make the mistake of creating landing pages that not only fail to engage visitors but also drive them away. In this article, we will discuss seven things you should not do on a landing page.

    Unclear Call-to-Action

    Your landing page should be clear and easy to understand. Visitors who come to your page should know exactly what to do next. An unclear or confusing call-to-action (CTA) will leave visitors unsure about what action to take on your page. For example, suppose your business wants visitors to sign up for a newsletter or purchase a product. In that case, the CTA should be prominently displayed and easy to understand. Your CTA should be clear, concise, and visible enough to entice visitors to take action. Using phrases like “Download Now” or “Get Started” as CTA buttons can also improve the click-through rates on your landing page.

    Too Many Choices

    Having too many choices on a landing page can overwhelm visitors, leading them to leave your page without making any decision. Having multiple CTAs, sidebar distractions, or links to different pages can be distracting. Instead, stick to a single CTA or offer and ensure that your landing page design is clear, concise, and visually striking. Use bullet points to list out the benefits of your product or service and keep the text to a minimum.

    Remember: Simplicity is key.

    Asking for Too Much Information

    Asking for too much personal information on your landing page can also deter visitors from completing the form. Only ask for essential information and remove all unnecessary fields to make the process more straightforward. Moreover, visitors are likely to abandon the page if it asks too many questions or seeks personal data without an explicit purpose.

    Top Tip: Limit your forms to just three fields; name, email address, and phone number.

    Too Much Text

    Visitors of your website have a short attention span. They don’t want to read through walls of text to understand your brand or explore your offering. The shorter your copy, the more likely your visitors are to read it. Use bullet points and short, concise sentences to break down your main points. Using bold highlights is an effective way to make your information stand out and catch visitors’ eyes.

    Not Keeping Your Promises

    Landings pages often use exciting language to hook visitors into their products or services. But when visitors don’t receive what they expected, they lose trust in your brand. Your landing page should precisely reflect your offer, and you must provide exactly what you promise. If you’re offering a free e-book, ensure that your visitor can download it easily with no hidden fees or requirements.

    Visual Distractions

    Visual distractions on a landing page can divert visitors’ attention from your CTA. This can lead to visitor confusion and drive revenue away from your website. Remove flashy animations, page counters, or irrelevant images that could distract visitors to keep them engaged and attentive.

    Top Tip: Use high-quality images or videos to help highlight your product or service.

    Lack of Trust

    Consumers are hesitant to share their personal information or invest in something they don’t trust. Including trust indicators like security badges or customer reviews can help to build trust between you and your visitor. Proactively communicate security features to build confidence with your visitors.

    Final Thoughts:

    Remember, your landing page is your first impression to prospective customers. By avoiding these seven common mistakes, you can create a clean, concise, and visually stunning landing page that drives leads and sales. Keep your language simple, concise, and focus on creating a smooth user experience for your visitor. With a little focus and planning, your business can make the most of your landing page’s potential.