Debunking the Confusion: MAM vs. MDM Explained


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I’ve seen countless businesses and individuals struggle with the jargon surrounding mobile device management (MDM) and mobile app management (MAM). It’s easy to get lost in the sea of acronyms and buzzwords, especially when your valuable data and confidential information are on the line. That’s why I’m here to debunk the confusion and provide a clear explanation of MAM vs. MDM. By the end of this article, you’ll feel more confident in your understanding of these critical components of mobile security, and you’ll have the knowledge you need to keep your mobile devices and the data they contain safe from hacks, breaches, and cyber attacks.

What is difference between MAM and MDM?

Mobile devices are ubiquitous in today’s modern world, and with them come various challenges and opportunities. One of those opportunities comes in the form of mobile application management (MAM) and mobile device management (MDM). While the two may appear to be interchangeable, they are quite different in terms of their focus and scope. Let’s explore the differences between MAM and MDM.

  • MDM manages the entire device, including its settings, data, and applications. MAM, on the other hand, focuses specifically on managing the applications used on the device.
  • MDM typically has greater control over the device, often including the ability to wipe the entire device remotely. MAM, on the other hand, has more granular control over individual applications.
  • MAM often includes an app catalog provided by the vendor, which users can usually alter. MDM does not typically provide this level of flexibility.
  • Both MAM and MDM offer application wrapping and containerization capabilities. However, MAM is specifically designed to allow enterprises to secure and manage business applications without sacrificing the user experience.
  • In summary, MAM and MDM have their own unique roles to play in mobile device management. While MDM offers a far-reaching set of controls that can secure and control entire devices, MAM provides a finer degree of control over specific applications. The choice between the two depends on the specific needs of the organization.

    ???? Pro Tips:

    1. MDM or Mobile Device Management refers to the management of mobile devices such as smartphones and tablets, while MAM or Mobile Application Management refers to the management of the applications that run on these devices.

    2. MDM has a broader focus while MAM is more application-centered. MDM aims to manage the entire device, including its settings and features, while MAM is concerned with managing the applications that are installed on the device.

    3. MDM is used mainly to ensure that devices are secure and compliant with an organization’s policies. MAM, on the other hand, is used to manage and secure specific applications that are used by the organization.

    4. MDM is ideal for organizations that provide mobile devices to their employees, while MAM is more suitable for organizations that allow employees to use their own devices for work-related purposes.

    5. MDM and MAM can be used together for maximum control and security. By using MDM to manage the device and MAM to manage the applications, an organization can ensure that both the device and the applications are secure and compliant with their policies.

    What is the difference between MAM and MDM?

    Organizations today are striving towards transition to mobility. The increasing usage of smartphones and tablets for business has enabled users to be productive on-the-go. However, as the usage of mobile devices in the business environment continues to rise, managing and securing these devices has become an increasingly difficult task. This has led to two different methods to manage mobile devices namely Mobile Application Management (MAM) and Mobile Device Management (MDM).

    Understanding Mobile Application Management (MAM)

    Mobile Application Management (MAM) is a method of managing mobile devices that primarily focuses on securing and managing specific applications, data and information on the mobile devices. Unlike MDM, which manages the entire device, MAM manages specific applications individually. MAM provides access to employees on certain applications, and also allows the IT department to remotely manage and configure the applications. In addition to this, MAM helps to secure data by integrating features such as encryption and authentication.

    Mobile Application Management is also useful in allowing employees to access applications within a secured container on their personal devices, preventing the risk of data breaches due to unauthorized access. The MAM software also comes with an App catalog provided by vendors. The users can alter the app catalog provided by vendors depending on their specific needs.

    What is Mobile Device Management (MDM)?

    Mobile Device Management (MDM) is a method of managing mobile devices that controls an entire device. Through MDM, IT teams can not only manage and secure their mobile devices, but can also track and monitor the usage of such devices. MDM also provides capabilities for profile management, remote wiping, and application management.

    MDM helps companies to secure their sensitive information by monitoring and managing what users can or cannot do on their mobile devices. This includes locking, wiping, and restricting the use of certain features or applications on the device.

    Benefits of MAM over MDM

    While there are certain similarities between MAM and MDM, the differences between the two are significant. Here are some of the benefits of MAM over MDM:

    • MAM allows users to download and install applications outside the company’s secure network, while allowing IT departments to remotely manage and configure the applications. This provides flexibility in app installation while ensuring that the company still has control over its information security.
    • MAM provides separate containers for company data, ensuring that personal data remains confidential and is not mixed with insecure data.
    • MAM enables external application stores to be used in corporate environments, reducing costs for the IT department as it does not have to develop an internal, proprietary application database.

    How MDM manages apps through the device

    One key difference between MAM and MDM is that MDM manages applications through mobile devices. The IT team manages the entire device along with all the applications that are installed. There are several ways in the which MDM accomplishes this, including:

    • The ability to remotely install and remove applications, an important feature for ensuring security of devices and apps
    • Remote wiping of lost or stolen devices to ensure data protection
    • Enforcing passwords and PINs, to ensure that users are taking appropriate caution when using the device
    • Restrictions on app installation or usage, improving device security as the IT team controls what apps can be downloaded and installed.

    The features of MAM-managed apps

    When an app is managed via MAM, the IT team has the ability to control certain aspects of the app. These aspects can include:

    • The ability to remotely configure the app, through security settings, for example
    • The ability to remotely wipe app data from an employee’s device, improving security if the employee leaves the company
    • Controlling cellular data usage by limiting certain apps on mobile devices
    • The ability to remotely lock applications if a device is lost or stolen

    Comparison of application wrapping and containerization capabilities of MAM and MDM

    Both MAM and MDM provide application wrapping and containerization capabilities for mobile devices. When apps are wrapped, their source code is modified to be more secure. Through containerization, data is isolated in a secure container and is separate from other apps on the device. Here is a comparison of the application wrapping and containerization capabilities of MAM and MDM:

    • MAM containerization capabilities can protect app data in different ways, including through encryption of data and policies that apply on specific applications. There’s a need to manage the wrappers with volatile releases that must be tested again whenever new changes are introduced.
    • MDM is easier to manage than MAM, since the IT team is managing the entire device.

    MAM and MDM working together

    Despite the differences between MAM and MDM, there are instances where they are both used together to ensure optimal mobile device management. When MAM and MDM are implemented together, certain company cell data can be separated from personal data on employee’s mobile devices. This helps ensure that company data is specifically targeted and managed, without interfering with the employee’s personal mobile usage. Even though the IT department can remotely configure, manage and secure company applications, the internal controls on behave of company are ensured and monitored.

    In conclusion, it is important for organizations to understand the differences between MAM and MDM in order to determine which one is more suitable for their business operations. The final decision will depend on the company’s specific needs and requirements for managing mobile devices and applications.