Crafting an Elevator Pitch That Wins: 7 Key Steps.


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Crafting the perfect elevator pitch can be a daunting task for anyone, but for those in the cybersecurity industry, it can be especially challenging. As a cyber security expert who has spent years perfecting my own pitch, I understand the struggle of trying to condense your expertise and skills into a short, concise statement that can be delivered in under a minute. However, with the right steps and a few psychological and emotional hooks, anyone can create an elevator pitch that wins over a potential employer or client. In this article, I will share the 7 key steps for creating an elevator pitch that will leave a lasting impression and help you stand out from the competition. So, let’s dive in and start crafting that winning elevator pitch!

What are the 7 steps to making an elevator pitch?

Crafting an elevator pitch may seem like a daunting task, but it is a crucial aspect of any successful business endeavor. An elevator pitch is essentially a concise and compelling summary of your business idea or product that can be delivered within the time it takes to ride an elevator. Here are the seven steps to making an effective elevator pitch:

  • Determine the issue: Identifying the problem that you are aiming to solve with your business idea is the most crucial step in creating a compelling elevator pitch. This will help you clearly communicate the value your product or service brings to potential investors, customers, or stakeholders.
  • Define your solution: Once you have a clear understanding of the problem, the next step is to define your solution. Explain how your idea or product offers a unique solution to the identified issue. Focus on providing clear, straightforward, and concise information.
  • Find out your market: It is essential to understand your target audience: their wants, needs, and pain points. Identifying your target market will help you tailor your pitch specifically to them and increase your chances of attracting interest.
  • Define the competitors: Investors and stakeholders will want to know what sets your solution apart from others in the market. So, research your competitors and identify what makes your product or service unique compared to theirs. Be ready to explain why your idea stands out.
  • Include who is on your team: Investors often want to see potential founding teams before making an investment. Therefore, be sure to include who is on your team, their relevant skills, and experience.
  • Include a financial summary: Investors appreciate a clear understanding of what the venture requires financially. Outline the required funding, projected costs, and revenue streams.
  • Make sure to track with milestones: Investors like to know that their investment is working towards a goal. Therefore, it’s essential to include a roadmap that outlines your business’s milestones, detailing what you will do to achieve them. Tracking your progress against the milestones will also give you a clearer picture of how far you have come and what still needs to be done.

    In conclusion, a well-crafted elevator pitch is an essential tool for any entrepreneur, investor, or startup founder. It is your first opportunity to make a lasting impression and attract potential investors or stakeholders. Therefore, it’s essential to follow these seven steps to create a clear, concise, and convincing pitch.

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    1. Keep it concise: An elevator pitch should be 30 seconds to one minute at most. Be sure to practice and edit your pitch to ensure you are making your point within the time constraint.
    2. Know your audience: Tailor your pitch to the person or group you are presenting to. This will help you better gauge what information to include and how to frame your argument.
    3. Start with a hook: Begin your pitch with a powerful statement to grab your audience’s attention, whether it’s a statistic or anecdote.
    4. Highlight your unique value proposition: Make sure your audience knows what sets you apart from the competition – what is your unique selling proposition?
    5. End with a clear call to action: After capturing your audience’s attention and providing them with valuable information, end your pitch with a clear next step or call to action. Don’t forget to thank them for their time.

    The 7 Steps to Making an Elevator Pitch

    As a startup founder or entrepreneur, it’s important that you are able to explain your business idea quickly and clearly to potential investors, partners or customers. This is where an elevator pitch comes in. An elevator pitch is a brief, compelling and persuasive speech that pitches your idea in the time it takes to go from one floor to another in an elevator. Crafting an effective pitch can take time and requires careful planning. In this article, we’ll outline the 7 steps to making a great elevator pitch.

    Determine the issue

    Before you can craft an elevator pitch, it’s important to identify the problem you are solving. Ask yourself what issue your product or service is addressing. Be specific and clear about the problem that your target audience is facing and why it needs to be solved. This will help you create a pitch that is both relatable and compelling to your listeners.

    Define your solution

    Once you’ve identified the problem, you need to define your solution. What is your product or service and how does it solve the problem you’ve identified? Be clear and concise about the benefits of your solution. You can use bullet points to highlight key features or benefits.


    • Saves time and money
    • Easy to use interface
    • Innovative technology

    Identify the problem you are solving

    It’s important that your elevator pitch is tailored to your audience. To do this, you need to make sure that you are speaking specifically to the problem they are facing. Be empathetic and address their pain points directly. Show that you understand what they are going through and how your solution can help.

    Find out your market

    Who is your target market? Who are the people that are most likely to use your product or service? Knowing your market is important when crafting your pitch. It helps you determine the language, tone, and style you should use to communicate your message effectively. Highlight key statistics that show the size and potential revenue of your target market.

    Define the competitors

    In any market, there will be competitors. It’s important to know your competition and what differentiates your product or service from theirs. Be honest about your strengths and weaknesses compared to your competitors. Highlight what sets you apart from the competition and why your product or service is better.

    Include who is on your team

    Investors want to know who is behind the product or service they are investing in. Include a brief overview of your leadership team and their key strengths. This helps build credibility and trust with potential investors or partners.

    Include a financial summary

    You need to be realistic about your financial projections. Include a brief summary that highlights your revenue streams, costs, and margins. This will give investors a good idea of the potential profitability of your business.

    Track with milestones

    Investors want to know that you have a plan and are making progress. Include some key milestones that you have achieved, as well as upcoming milestones that you are working towards. This helps investors see that you are organized and have a clear plan for growth.

    In conclusion, creating an effective elevator pitch requires time and careful planning. By following these 7 steps, you’ll be able to craft a compelling and persuasive pitch that will help you take your business to the next level. Remember to keep it short and sweet, focus on the problem you’re solving, and highlight the benefits of your solution.